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Hi, my name is Brad...

Digital Marketer Specializing in Lifecycle, Email, and Web Experience Optimization

I’m a lifecycle and digital marketing professional with deep experience in email development, CRM automation, and customer engagement strategy. I build high-performing multi-channel experiences—spanning web, email, and in-app – that increase retention, drive revenue, and elevate brand performance.

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Skills & Capabilities

What I Bring
to the Table

  • Lifecycle & CRM Strategy – Build behavior-based journeys that increase engagement, retention, and customer value.
  • Email Development – Create responsive, accessible, and personalized email experiences using HTML/CSS, AMPscript, handlebars.
  • Multi-Channel Marketing – Orchestrate email, SMS, in-app, and web campaigns that deliver consistent, high-performing experiences.
  • Web & WordPress Development – Design and optimize landing pages, themes, and conversion-focused web experiences.
  • Testing & Optimization – Run A/B tests, analyze performance, and refine messaging and journeys for continuous improvement.
  • Automation & Personalization – Leverage data, dynamic content, and audience segmentation to deliver tailored customer experiences.
  • UX-Driven Creative – Develop clean, user-friendly designs using Adobe Creative Suite and modern design principles.
  • AI-Assisted Production – Use modern AI tools to scale content creation, accelerate workflows, and enhance marketing efficiency.

My Experience

Where I've Worked

I have over a decade of hands-on experience leading lifecycle marketing, email development, content and web strategy across multiple brands and industries. Here’s a quick look at my most recent roles:

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Capital One

Email & Lifecycle Marketing Developer

February 2023 - Present

Remote

Asurvio, LP

Director of Marketing

January 2021 – February 2023

Remote

Papyrus Software

Digital Marketing Manager

January 2018 – January 2021

My Selected Projects

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Capital One – Horizontal, Multi-Brand Email Template System
  • Email & Lifecycle Marketing
  • Salesforce Marketing Cloud
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Iterable — High-Impact Lifecycle Journey for Rapid Subscription Conversions
  • Lifecycle and In-app messaging
  • Iterable
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High-Converting Landing Pages Built on WordPress
  • Web Design & Development
  • Wordpress
Download my resume

Education

Bachelor of Arts

Journalism

University of North Texas

Denton, TX, 2007

Bachelor of Arts

Economics

University of North Texas

Denton, TX, 2007