Iterable — High-Impact Lifecycle Journey for Rapid Subscription Conversions

Built a multi-channel lifecycle journey in Iterable designed to accelerate subscription conversion for a consumer app product. This experience blended email, SMS, and in-app messaging to create a seamless, behavior-based flow that guided users from trial to subscription. Smart segmentation, timely triggers, and conversion-focused content combined to produce a fast, measurable lift in subscription starts and improved user activation.

I developed a case study on this campaign that you can view here.