High-Converting Landing Pages Built on WordPress

Designed and developed conversion-optimized landing pages in WordPress to support targeted Google ad campaigns. I continuously monitored performance in Optimizely, running A/B tests to identify winning layouts, messaging, and CTA placements. This data-driven, iterative approach—paired with smart UX design—consistently delivered conversion rates around 30%, far above typical industry benchmarks and instrumental in improving acquisition efficiency.

This work demonstrated the impact of user-focused design paired with strong CRO principles.